Privacy Policy

1. Introduction

Prime Shield Roofing ("Prime Shield Roofing," "we," "us" or "our") is a roofing company serving customers and properties in Florida, North Carolina, Mississippi and Alabama. This Privacy Policy describes how we collect, use, disclose, store and otherwise process personal information when individuals:

• Visit or use PrimeShieldRoofing.com;
• Submit a request for a roofing inspection, estimate or consultation;
• Call, email, text or otherwise communicate with us;
• Request emergency roof-repair or storm-damage assistance;
• Enter into an estimate, proposal, authorization, contract or warranty with us;
• Own, occupy, manage or represent a property where roofing services may be performed;
• Interact with our advertisements or social-media pages;
• Apply to work for us or provide services to us; or
• Otherwise communicate or conduct business with Prime Shield Roofing.

In this Privacy Policy, "you" and "your" refer to website visitors, prospective customers, current customers, property owners, occupants, authorized representatives, vendors, subcontractors, business contacts and other individuals whose personal information we may receive.

This Privacy Policy applies to PrimeShieldRoofing.com and any other Prime Shield Roofing website, application, online form, landing page or digital service that links to this Privacy Policy, collectively referred to as the "Site."

2. Your Consent

Please review this Privacy Policy carefully. By using our Site, submitting information to us or interacting with us through a location or channel where this Privacy Policy is posted, you acknowledge the collection, use, disclosure and processing of information as described in this Privacy Policy.

Where consent is required by applicable law, we will request consent before collecting or using information for the applicable purpose. You may withdraw consent where permitted by law, but doing so may prevent us from providing certain services or completing certain transactions. If you do not agree with this Privacy Policy, please do not submit personal information through the Site.

3. Personal Information We Collect

What Personal Information Means

"Personal information" means information that identifies, relates to, describes, can reasonably be associated with or can reasonably be linked, directly or indirectly, to an individual or household. It generally does not include lawfully public, aggregated, de-identified or anonymized information that cannot reasonably be associated with an individual.

Information You Provide Directly

Depending on your interaction with us, we may collect:

• Your first and last name, telephone number and email address;
• Mailing, property or project address;
• Preferred method of communication and appointment availability;
• Information submitted through contact forms, calls, emails, texts or chat;
• Property ownership or authorization information;
• Roof type, roof age, roofing materials and project measurements;
• Descriptions of leaks, storm damage or other roofing conditions;
• Photos or videos of a roof, attic, ceiling, exterior, interior or property;
• Inspection findings and property-condition information;
• Estimate, proposal, contract, invoice and payment information;
• Warranty, repair and customer-service information;
• Permit, engineering or inspection information;
• Insurance-company and insurance-claim information you choose to provide;
• Mortgage-company information relevant to insurance proceeds or project authorization;
• Reviews, testimonials, survey answers and customer feedback;
• Employment, vendor or subcontractor application information; and
• Any other information you voluntarily provide.

Roofing and Property Information

To evaluate, estimate, document and perform roofing work, we may collect information concerning a residential, commercial or other property, including:

• Property address and parcel-related information;
• Roof measurements, slopes, pitches, elevations and surface areas;
• Roofing-material type, color, manufacturer and approximate age;
• Information concerning decking, flashing, ventilation, gutters, skylights and roof penetrations;
• Evidence of leaks, moisture, deterioration, wind damage, hail damage or storm damage;
• Ground-level, rooftop, attic and interior photographs or videos;
• Aerial, satellite, roof-measurement or legally obtained drone imagery;
• Inspection reports, diagrams, measurements and annotations;
• Permit, code-compliance and inspection records;
• Previous repair, warranty or roofing-project information; and
• Information reasonably necessary to prepare an estimate, scope of work or contract.

Property information may be associated with a property owner, resident, tenant, property manager, insurance representative, public adjuster, real-estate professional or other authorized representative.

Insurance-Related Information

When a roofing project involves storm damage or an insurance claim, you may voluntarily provide the insurer's name, claim number, date of loss, adjuster's contact information, insurance estimate, scope of loss, claim correspondence, mortgage-company information, photos, reports and related project documents.

Prime Shield Roofing is a roofing contractor and does not act as your insurance company, attorney or public adjuster unless separately licensed and expressly identified as such. Providing insurance information does not guarantee insurance coverage, claim approval or payment.

Payment Information

If you make a payment, card or banking information may be collected and processed by an authorized payment processor, financial institution or accounting provider. We may receive limited transaction information such as the amount, date, status, transaction identifier and last digits of a payment method. We do not intend to store complete payment-card information on the public Site.

Communications

We may collect and retain email, text, website-form, voicemail, chat, appointment, customer-service and project communications, as well as records of communication preferences. Telephone calls may be monitored or recorded for documentation, quality assurance, training, safety or dispute resolution when permitted by law. Where legally required, notice or consent will be provided before recording.

Photos, Videos and Project Documentation

We may take photographs, videos, measurements and other documentation before, during and after an inspection or roofing project to document conditions, prepare estimates, explain recommended work, coordinate labor and materials, support permits or warranties, document progress and completion, address safety or quality concerns, support authorized insurance communications and maintain lawful business records. We will obtain permission before using personally identifying customer images, testimonials or recognizable private-property content for promotional purposes when permission is required.

Information Collected Automatically

When you use our Site, we and authorized service providers may automatically collect information through cookies, pixels, web beacons, log files and similar technologies, including:

• Internet Protocol address and approximate geographic location;
• Browser type, device type, device identifiers and operating system;
• Internet-service provider, visit dates and times;
• Pages viewed, links selected and time spent on pages;
• Referring and exit pages;
• Form, advertising and general Site interactions; and
• Error, performance and security logs.

Information From Other Sources

We may receive information from:

• Property owners, residents or authorized representatives;
• Insurance carriers, adjusters, claim representatives or mortgage companies;
• Real-estate agents, property managers or associations;
• Lead-generation and referral companies;
• Roof-measurement, aerial-imagery and property-data services;
• Manufacturers, suppliers and warranty administrators;
• Permit offices, building departments and public records;
• Subcontractors, consultants and service providers;
• Advertising, analytics and social-media platforms; and
• Other sources permitted by applicable law.

4. Sensitive Personal Information

Certain laws classify some information as sensitive personal information. Prime Shield Roofing does not generally need Social Security numbers, complete bank credentials, medical records, biometric identifiers, immigration documents or account passwords to respond to a general roofing inquiry.

Please do not send sensitive personal information through unsecured email, text, public website forms or social-media messages unless we specifically request it for a legitimate purpose and provide an appropriate submission method. When we lawfully collect sensitive personal information, we use it only for the disclosed purpose, a compatible lawful purpose, or as otherwise required or permitted by law.

5. How We Use Personal Information

We may use personal information to:

• Respond to roofing inquiries and schedule inspections or consultations;
• Verify project, property and contact information;
• Inspect and evaluate roofing conditions;
• Prepare estimates, proposals, scopes of work and contracts;
• Provide emergency roofing and temporary-protection services;
• Order materials and coordinate delivery, labor, subcontractors and inspections;
• Apply for permits and comply with building-code requirements;
• Perform roof repair, replacement, maintenance and related services;
• Communicate schedules, delays, changes and completion information;
• Process contracts, invoices, deposits and payments;
• Communicate about insurance-related roofing work when authorized;
• Provide workmanship, manufacturer and warranty assistance;
• Maintain customer, property, project, accounting and tax records;
• Respond to questions, complaints, warranty requests or disputes;
• Send transactional or permitted marketing communications;
• Measure, secure, personalize and improve the Site;
• Analyze marketing and referral sources;
• Prevent fraud and protect customers, workers, properties and systems;
• Enforce contracts and protect legal rights;
• Comply with licensing, permitting, legal and regulatory obligations;
• Conduct internal quality assurance and training;
• Evaluate applicants, subcontractors and vendors;
• Complete a merger, acquisition, financing or business transfer; and
• Carry out other lawful purposes disclosed when information is collected.

6. How We Share Personal Information

We may share personal information when reasonably necessary for legitimate roofing, business, legal or operational purposes with the following categories of recipients.

Roofing Subcontractors and Project Personnel

We may share project information with roofing crews, subcontractors, supervisors, consultants, engineers, inspectors and other personnel involved in estimating, scheduling, supplying, permitting, performing, inspecting or completing the work.

Manufacturers and Suppliers

We may share project information with roofing-material manufacturers, distributors and suppliers to order materials, confirm availability, coordinate delivery, register products or process manufacturer-warranty documentation.

Government and Permitting Authorities

We may provide information to state agencies, counties, municipalities, building departments, licensing authorities and inspectors to obtain permits, arrange inspections, comply with building codes or satisfy legal requirements.

Insurance and Mortgage-Related Parties

At your direction or when otherwise legally authorized, we may share relevant project information with insurance carriers, adjusters, claim representatives, mortgage companies, check-processing companies or other parties involved in an insurance-funded roofing project.

Service Providers

Providers supporting our operations may include:

• Website hosting, maintenance, email and cloud-storage providers;
• Customer-relationship-management, scheduling and communication providers;
• Telephone, text-message and electronic-signature providers;
• Payment processors, financial institutions and accounting providers;
• Cybersecurity, information-technology and backup providers;
• Roof-measurement, aerial-imagery and project-management providers;
• Marketing, analytics, advertising and social-media platforms;
• Legal, insurance and other professional advisers; and
• Other vendors supporting our business operations.

Service providers may process information only as reasonably necessary to perform services for us or as otherwise permitted by their agreements and law.

Legal, Safety and Business Disclosures

We may disclose information to comply with law, subpoenas or court orders; respond to lawful government requests; investigate suspected fraud or illegal activity; protect people, property, systems or operations; enforce an agreement; collect an amount owed; or establish, exercise or defend legal claims. Information may also be transferred in a merger, acquisition, financing, reorganization, sale of assets, change of control, bankruptcy or similar transaction.

Sale or Sharing of Information

Prime Shield Roofing does not sell complete payment-card information, Social Security numbers or roofing-contract documents. Certain website analytics and advertising activities may be considered a "sale," "sharing" or targeted advertising under some state privacy laws even when money is not exchanged. Where applicable law gives you an opt-out right, you may submit a request using the contact information below. Consent to receive SMS or text messages is not sold to or shared with unrelated third parties for their independent marketing.

7. Cookies and Other Tracking Technologies

Our Site and authorized third parties may use cookies, pixels, local storage, scripts, tags, web beacons and similar technologies. Strictly necessary technologies support basic functions, security, fraud prevention, forms and user preferences. Analytics technologies help us understand visits, pages viewed, errors and Site performance. Advertising technologies may measure campaigns, understand referrals, limit repeated ads or show advertisements based on browsing activity. Social-media features may allow the applicable platform to collect information about your device and interaction with the Site. Third-party services are also governed by their own privacy policies.

8. Restricting Cookies and Targeted Advertising

You may be able to manage cookies and advertising by:

• Changing browser cookie settings or deleting stored cookies;
• Blocking third-party cookies or using restricted browsing settings;
• Adjusting advertising settings on your device or advertising platforms;
• Using a recognized browser-based opt-out preference signal where required by law; or
• Contacting us to submit an applicable privacy request.

Cookie controls are generally specific to each browser and device. Restricting cookies may affect Site functionality. Because browser "Do Not Track" signals are not governed by one uniform standard, the Site may not respond to every such signal. Where applicable law requires recognition of a legally valid universal opt-out mechanism, we will process supported signals as required.

9. Artificial Intelligence and Automated Tools

Prime Shield Roofing may use software containing artificial-intelligence, machine-learning, automated-document, transcription, measurement, communication or chatbot features to organize inquiries, assist with scheduling or documents, summarize communications, analyze roof measurements or images, draft preliminary communications, improve customer service and support internal operations.

Automated tools may produce incomplete or inaccurate information. Roofing recommendations, measurements, prices, scopes and contractual terms must be confirmed by an authorized Prime Shield Roofing representative before reliance. Do not enter highly sensitive information into a chatbot or automated feature.

10. Email, Telephone and Text-Message Communications

Transactional Communications

We may contact you about an inquiry, inspection, estimate, appointment, contract, project, material delivery, payment, permit, insurance-related communication, warranty request or other existing business relationship.

Email Marketing

You may unsubscribe from promotional email using the unsubscribe link in an applicable email or by contacting legal@PrimeShieldRoofing.com. Even after opting out, we may continue sending non-marketing messages concerning estimates, contracts, projects, payments, warranties, safety, legal notices or customer service.

Text Messages

When you provide a mobile number and consent to texts, we may send messages about your inquiry, appointment, estimate, roofing project, material delivery, schedule, payment, warranty or requested service. Marketing texts will be sent only when permitted by law and after obtaining any required consent.

Reply STOP to opt out or HELP for assistance, or call (727) 473-4555. Message and data rates may apply, and frequency may vary. Consent to marketing texts is not a condition of purchasing roofing services.

11. Protection of Personal Information

We use reasonable administrative, technical and physical safeguards designed to protect personal information from unauthorized access, destruction, loss, alteration, misuse or disclosure. Measures may include access restrictions, password protection, secure hosting, malware monitoring, software updates, backups, vendor-management practices, confidentiality requirements and secure disposal practices.

No internet transmission, electronic storage or security method can be guaranteed completely secure. Use caution when sending information through email, text or public forms, and contact us immediately if you believe an interaction with Prime Shield Roofing is insecure or someone is impersonating the company.

12. Retention of Personal Information

We retain personal information as long as reasonably necessary to respond to inquiries; maintain customer relationships; prepare estimates and proposals; perform and document roofing projects; administer contracts and warranties; maintain permit, inspection, tax, accounting and payment records; satisfy contractor-licensing and recordkeeping obligations; address insurance, warranty, legal or regulatory matters; resolve disputes; prevent fraud; and comply with applicable limitation periods and other laws.

Retention varies based on the information, project, warranty, contract, insurance matter and legal requirements. When information is no longer reasonably needed, we may delete, destroy, anonymize or de-identify it, subject to technical and legal limitations.

13. Links to Other Websites and Social-Media Platforms

Our Site may link to payment processors, manufacturers, suppliers, financing providers, insurance resources, review sites, social-media platforms or other third-party services. Information collected by those services is governed by their policies, not this Privacy Policy. Prime Shield Roofing is not responsible for the content, security or privacy practices of sites we do not control.

14. Your Privacy Choices and Requests

Subject to applicable law and statutory exceptions, you may have the right to ask us to:

• Confirm whether we process personal information about you;
• Provide access to or a copy of certain personal information;
• Correct inaccurate personal information;
• Delete certain personal information;
• Explain categories of information, sources, purposes and recipients;
• Opt out of certain targeted advertising, sales or sharing as legally defined;
• Limit certain uses of sensitive personal information;
• Withdraw previously provided consent;
• Provide certain information in a portable format; or
• Appeal a privacy-request decision where applicable law provides that right.

Privacy rights vary by jurisdiction and may not apply in every circumstance. Information may be exempt when needed to complete a transaction, perform a contract, administer a roofing warranty, comply with law, maintain records, protect safety, prevent fraud or establish or defend legal claims.

Submitting and Verifying a Request

Submit a request using the contact information below and include "Privacy Request" in the email subject line. We may verify your identity or authority by confirming information already associated with you, such as your name, email, telephone number, property address or project information. We may deny or limit a request when identity or authority cannot reasonably be verified or when a legal exception applies.

Authorized Agents, Timing and Non-Discrimination

Where permitted, an authorized agent may submit a request, but we may require proof of authorization and independently verify the individual. We will respond within the period required by applicable law and provide notice of any permitted extension. We will not unlawfully discriminate or retaliate against you for exercising an applicable privacy right.

15. Residents of Florida, North Carolina, Mississippi and Alabama

Prime Shield Roofing provides roofing services in Florida, North Carolina, Mississippi and Alabama. Privacy and consumer-protection requirements differ by state and may change. We will process verified requests under any state privacy law applicable to Prime Shield Roofing and the particular information or activity.

Some state privacy laws apply only to businesses meeting specific revenue, data-volume, business-model or other thresholds. Including a right or procedure in this Privacy Policy does not state that every statute applies to Prime Shield Roofing in every circumstance. We may update this Policy and our procedures when new applicable requirements take effect.

16. Information Concerning Minors

Our Site and roofing services are intended for adults and are not directed to children under 16. We do not knowingly collect personal information from children under 16 through the Site for marketing. If we learn that such information was collected without appropriate authorization, we will take reasonable steps to delete it, subject to legal obligations. Contact legal@PrimeShieldRoofing.com if you believe a child submitted information without proper authorization.

17. Visitors Outside the United States

Prime Shield Roofing operates and provides roofing services in the United States. If you access the Site from elsewhere, your information may be transferred to, stored in and processed in the United States, where privacy laws may differ from those in your location.

18. Accessibility

To request this Privacy Policy in an alternative format because of a disability, email legal@PrimeShieldRoofing.com or call (727) 473-4555.

19. Changes to This Privacy Policy

We may revise this Privacy Policy to reflect changes in our services, Site, technology, vendors, advertising practices, operations or legal requirements. The revised Policy will be posted with an updated effective date and becomes effective when posted unless another date is stated. We encourage periodic review.

20. How to Contact Us

To submit a privacy request, ask a question, report a privacy or security concern, or request additional information about our privacy practices, contact: